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Performance Marketing & Paid Media

Paid campaigns judged by cost per lead, not clicks

Google, Meta and LinkedIn campaigns tuned to cost per lead and return on ad spend.

What's included
Performance Marketing & Paid Media
Overview

How we approach it.

Many ad accounts spend steadily on clicks that never become enquiries. Our performance team plans, builds and runs Google, Meta and LinkedIn campaigns against the two numbers that matter to you: cost per lead and return on ad spend. Tracking is set up before the first rupee is spent, so every result is tied to a form, call, WhatsApp chat or sale.

The same approach helped SLP Quest fill a niche professional event in Jaipur with 500 qualified leads, and helped Brkesiya Ethnics double sales in a three-day exhibition. You get a named campaign manager, a shared dashboard and a monthly review where we agree together where the next rupee goes.

  • Google Search, Display & YouTube Ads
  • Meta (Facebook & Instagram) Ads
  • LinkedIn B2B campaigns
  • Retargeting & lookalike audiences
  • Conversion tracking & GA4 setup
Laptop screen showing a performance analytics dashboard with line charts
Outcomes

What changes for your business.

01

Lower cost per lead

Budgets move each week toward the audiences, keywords and creatives that bring enquiries at the lowest cost.

02

Tracking you can trust

GA4, pixels and conversion APIs are configured so reported leads match what actually reaches your sales team.

03

Clear spending decisions

A monthly review shows what worked, what did not and where the next rupee should go.

What's included

Handled end to end by specialists.

Account audit and structure

We review your existing accounts and rebuild campaigns around clear goals, audiences and budgets.

Google Search, Display and YouTube

Search campaigns capture active demand while Display and YouTube build reach with the right audiences.

Meta campaigns

Facebook and Instagram campaigns with creatives, lead forms and audiences tested against each other.

LinkedIn B2B campaigns

Targeting by job title, industry and company size for firms that sell to decision-makers.

Retargeting and lookalikes

Audiences built from site visitors and customer lists to bring back warm prospects and find similar ones.

Conversion tracking and GA4

Tag Manager, GA4 events and platform pixels set up so every conversion is counted once and correctly.

Process

Four steps, no surprises.

  1. Audit

    We review your accounts, website and past results to find where budget is being lost.

  2. Track

    We set up conversion tracking and a shared dashboard before campaigns go live.

  3. Launch

    Campaigns go live with several audiences and creatives so the data can pick winners.

  4. Optimise

    Weekly bid, budget and creative changes, with a monthly review against your targets.

Tools and platforms
Google AdsMeta Ads ManagerLinkedIn Campaign ManagerGoogle Analytics 4Google Tag ManagerMeta Conversions APIGoogle Merchant CenterLooker StudioMicrosoft Clarity
Pricing and engagement

Pay for outcomes you can plan around.

Every engagement starts with a free consultation and a written proposal with scope, timeline and fees.

Monthly retainer

An ongoing management fee, separate from media spend, suited to businesses that need a steady flow of leads or sales.

Campaign sprint

A fixed-scope campaign for a launch, admission cycle or event, planned backwards from your deadline.

Results

Proof from this service.

SLP QuestHealthcare education

Filling a niche professional event in an unfamiliar city

The challenge
SLP Quest, a division of Insight Rehabilitation, wanted to host an event for speech-language pathologists in Jaipur, where the audience was small, spread out and unaware of the organisation.
What we did
One high-trust funnel landing page to capture registrations fast, backed by precisely targeted social campaigns aimed at SLP professionals to keep cost per acquisition low.
Read the case studyVisit register.slpquest.com
Healthcare professional with a stethoscope
95%registration rate
500qualified leads
1.5xfootfall vs previous event
Brkesiya EthnicsFashion retail

Turning social ads into record exhibition sales

The challenge
A Jaipur ethnic-wear label needed to fill its twice-yearly exhibitions with qualified buyers, but website traffic was low and its lead funnel was unoptimised.
What we did
A dedicated funnel landing page with precise targeting, plus PPC and data-driven social branding campaigns aimed at high-value buyers in the region.
Read the case studyVisit brkesiya.com
Boutique racks of colourful traditional and contemporary garments
2xsales in a 3-day exhibition
4xhigher footfall
Related

Often combined with.

All Digital Marketing services

Search Engine Optimisation (SEO)

Technical, local and content SEO that brings buyers who are already searching for you.

Learn more

Social Media Marketing & Community

Always-on content and community management that builds a following that buys.

Learn more

Lead Generation & Funnel Marketing

Landing pages, funnels and campaigns designed around one goal: qualified leads at a lower cost.

Learn more

Brand Strategy & Online Reputation Management

Brand identity, positioning and review management that make people trust you before they call.

Learn more

Content & Creative Studio

Copy, design, video and email that explain what you do and why it matters.

Learn more

Influencer Marketing

Campaigns with creators across fashion, lifestyle, fitness, food, travel and tech.

Learn more

Media Acquisition & Event Branding

Localised media buying, print and on-ground branding for launches and events.

Learn more
FAQ

Questions, answered.

Is ad spend included in your fee?

No. Media spend is paid directly to Google, Meta or LinkedIn from ad accounts in your name, and our management fee is separate. You keep full ownership of the accounts and their data.

Should we start with Google Ads or Meta Ads?

Google Search reaches people already looking for what you sell, while Meta is stronger at creating demand and reaching niche audiences. We usually suggest a small test on both and then move budget to whichever brings cheaper qualified leads.

How soon can campaigns go live?

Campaigns can usually go live within a week once tracking, account access and creatives are ready. The first few weeks are a learning phase, and you see reported results from day one.

Will we see every lead?

Yes. You get a shared dashboard with spend, leads, cost per lead and conversions. We can also route leads straight to your CRM, email or WhatsApp so none of them sit unread.

Let's talk about your goals.

Get a free consultation and a written proposal within two working days.

+91 95873 65247
Chat on WhatsApp hello@yenetch.com